In The Postcard Exhibition, 65 artists, both Swedish and international, are presented in a tapestry of voices, practices and perspectives that explore the postcard as a form, thought and symbol. The exhibition navigates the borderland between the collective and the intimate, as well as what is material and what is emotional. The idea of the postcard becomes, among the works, a medium for care and proximity, for critique and distance. It creates a form of artistic correspondence — an at times confidential conversation that moves seamlessly between the artworks and the viewer.

Like a network of images, thoughts and greetings, the works cross paths; creating space for new dialogue, and phenomena. The postcard operates between mass production and closeness, nestling itself in between the souvenir and distinct visual communication. It carries a paradox — it is many things: personal as well as universal, fleeting along with being enduring. In our current digital age, the postcard has become almost radical in its simplicity; a physical image that requires an address, a hand that writes, postage and waiting. A reminder of the slow pace of images and the importance of the human gesture. It demands intention, action and reflection — the ultimate desire to reach out, through a visual emblem.

The Postcard Exhibition becomes a gesture in itself — a way to generate exchange through communication and visual perception… interchange and relationships. The works themselves become a form of connection between said time and space, where exchange and reflection emerge, and where each work functions as a greeting, a point of contact and perhaps even interaction between artist and viewer.